The Mobile Marketing Association (MMA) announced a restructuring of the organization whereby its four operating regions -- Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America will be transformed into business units.  As part of this shift, the roles and responsibilities of managing directors in these regions will expand to better address regional and local needs, and ensure global scalability.

In addition to Paul Berney in EMEA, Rohit Dadwal in APAC and Michael Becker will assume the role of managing director, North America Branch.  The managing directors will report to the MMA’s interim CEO, Federico Pisani Massamormile.

“The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates,” said Pisani Massamormile.  “Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals.”

“Having served on the North American and Global Board of Directors, my role as managing director is a natural and ideal extension of my current responsibilities with the organization,” said Becker.  “My priorities remain to champion mobile marketing, evolve its practices and guidelines, and deliver member value through the organization.”