Handset player, Micromax bagged the title sponsorship rights for the ongoing India vs South Africa one day international (ODI) series.

With this, the company received branding rights at particular strategic locations of the venue stadium, etc. The sponsorship leverages the brand with wider visibility and an exciting platform where both Indian and South African team will chase for the Micromax Mobile Cup.

Expressing views on the association, Mr. Rahul Sharma, Business Director, Micromax said, “Today is a very important day for us as we are very excited to unveil the Micromax Mobile Cup for the India South Africa ODI series. With this unveiling we''re delighted to announce our title sponsorship for this ODI Series. We are confident that Micromax Mobile Cup is the next big cricketing action coming up and will capture the spirit of One Day Cricket in India.”

“The deal will provide us the opportunity to build a greater brand presence at ODI match venues through advertising, branding and sampling creating a strong marketing platform for our innovative product line. Our company has always been patronizing sports and we strongly believe that India has immense potential and a great sporting spirit which needs the right support and encouragement to cheer, “He further added.