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Idea launches ‘PreTones’ VAS in tie-up with Oorja for AP subscribers
TT Correspondent |  New Delhi |  02 Apr 2010

Idea Cellular launched a new ‘PreTones’ services for its mobile subscribers in Andhra Pradesh with the service enabling the subscribers to listen to content of their choice everytime they make a call.

The user can set the content as per choice which can be cricket action, jokes, breaking news, astrology, movie reviews, Bollywood and so on.

Idea is offering the service for Re.1 per day. The service can be accessed by dialing 55955.

Launching the new initiative, Mr. Subbaraman Iyer, Chief Operating Officer, Andhra Pradesh, IDEA Cellular said, "At Idea, we constantly innovate to bring facilities closer to mobile consumers and delight them with rich content offering in the mobile infotainment space. ‘PreTones' brings the best-of-breed technologies to the mobile market, promising a first-of-its-kind mobile calling experience for over 6 million Idea subscribers in Andhra Pradesh". 

Mr. Rajiv Madhok, CEO of Oorja said, "In order for a service to prove successful it should meet the user requirements, along with easy access and value for money. Through PreTones, we aim to fulfil all these expectations. Our partnership with Idea Cellular will enable us to reach out to a large base of mobile consumers in AP."

    
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02 Apr 2010(IST)  
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