VAS player, ValueFirst which is recently in news for its aggressive inorganic growth moves, announced another acquisition of majority stake in web and SMS based micro-blogging community, Tagg. The stake was acquired from Aurum Ventures which owns Tagg.

The acquisition allows ValueFirst to reach out to consumers as opposed to present scenario where it mainly caters to the enterprise segment.

The move also marks the third acquisition by ValueFirst in last 7 months. Just last month it acquired Packet Shaper Technologies Limited. Last year in October it acquired, Cellnext. The company is aiming for IPO by 2012.

On the acquisition, Vishwadeep Bajaj, said,“Tagg is an excellent acquisition as it is an active community which provides us a good platform for monetisation through our mobile marketing subsidiary SpotOn Media. SpotOn can run advertising campaigns on the inventory created by Tagg for revenue creation through Brands/Agencies. We will mutate Tagg to make it the most popular blogging site in the country by including consumer friendly features and through addition of interesting/cool stuff”.

ValueFirst COO Kumar Apoorv added, “ValueFirst is undergoing a transformation. We were just a messaging company less than a year ago – now we are a multi-modal communications’ company using SMS, Voice, USSD, email, GPRS and WAP as bearer protocols. We were just an Enterprise VAS Company taking baby steps in Mobile Marketing – now we also are in Operator VAS, m-Commerce and Consumer segments with a profitable Mobile Marketing business”.

Tagg claims to have millions of subscribers for its services. It was founded 2 years ago by Vatsal Desai and was incubated and fully funded by Aurum Ventures.