India-based mobile handset manufacturer, Micromax launched its operations in Bangladesh with a portfolio spanning across all segments and particularly the youth segment.

Reach Distribution will serve as the Sales & Distribution partner for Micromax in Bangladesh. Micromax handsets will be available through over 2,500 outlets.

Micromax will launch 12 models initially for a price range of  2000 BDT up to 16000 BDT.

Speaking on the occasion of the launch, Mr. Vikas Jain, Business Director, Micromax Informatics Limited commented, “Micromax is indeed privileged and blessed to have supreme consumer confidence for its products, their performance and utility for its consumers. We have been keenly observing Bangladesh telecommunication market for the tremendous growth it has undertaken over last few years. We feel challenged to bring our set of innovative mobile phones and look at contributing further to fuel the growth of telecommunication connectivity in the country. We are sure that the country is on path for a digital connectivity and has a great future for telecommunication industry as whole and wireless communication in particular.“