Bharti Airtel announced the appointment of Andre Beyers as the company’s Chief Marketing Officer (CMO) for its recently acquired operations in Africa. Beyers will report to Manoj Kohli, CEO (International) and Jt. MD, Bharti Airtel who is heading the company’s Africa operations.

Commenting on the appointment Manoj Kohli said, “We are delighted to have Andre on board and believe that his experience will be immensely valuable and contribute to our vision of making Airtel the most loved brand in the daily lives of African people. It will be our endeavour to achieve leadership position in all our markets by delivering a superior brand experience backed by world-class service, strong distribution network and innovative products that delight customers. I wish Andre the very best for his new assignment.”    

Andre has been associated with Vodacom for over 11 years particularly credited with the operator’s advertising and branding initiatives.

In his role as the Chief Marketing Officer for Airtel Africa, Andre will be responsible for developing the Marketing & Distribution Strategy, Enhancing Revenue & Customer Market Share in all markets, Development of Innovative Products, and nurturing the Airtel Brand across Africa.