Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE

Interview

 
 



Picocell as a tool for Customer Retention, the ip.access way

Richard Lowe
Sales & Marketing Consultant, ip.access
 
  TT Correspondent |  New Delhi | 09/09/2009

Mobile Number Portability is set to enter India and with this Customer Retention is set to assume more significance than Customer Acquisition. Quality of Service in turn will be the determinant in managing customer retention. In India spectrum crunch makes this task doubly difficult. The trend of call drops especially while within building premises and indoors is very widely visible in India. Foreseeing a huge demand to address this concern, UK-based ip.access is on the verge of expanding in India by helping mobile service providers to address in-building connectivity issues.

“India will remain predominantly a 2G-based ecosystem for some years to come. In such a scenario we expect Picocell Technology to serve well to the Indian mobile community,” says Richard Lowe, Sales & Marketing Consultant, ip.access while speaking to TelecomTiger.”Moreover over 75 % of calls made through the mobile medium end up indoors where spectrum is not able to reach as ideally as one would want it to. We therefore are banking on strong demand from Indian operators for our solutions,” adds Richard. He goes on to add that there is a significant demand from the enterprise segment as well to have seamless connectivity while being indoors.

Unlike conventional in-building solutions which makes use of repeaters, ip.access is banking on Picocell technology to offer what it says will be a cost effective as well as efficient way of addressing in-building issues. Moreover the small sizes of Picocells make deployment easy and quick.

The firm claims to have already clinched deal with two Indian operators since setting foot one and half years back and is now aiming to increase its headcount to 15-20 in India. Globally the firm has strength of about 250.

Interestingly the privately held firm among other investors has both Qualcomm Ventures and Intel Capital investing in it. This is indeed a rarity as Qualcomm and Intel are battling it out in the mobile broadband front. 

While the company plans to import the solutions directly from its Mexico manufacturing plant to the Indian market, ip.access says the solutions will be reengineered to provide customization as per the needs of Indian operators.

ip.access claims to have over 40% share in terms of Picocell shipments recorded for the year 2008and is now aiming its gun in the Asia market where Picocell shipment is estimated to rise at a CAGR of 51 % till 2013.

ip.access says it does not feels threatened by presence of Chinese vendors such as Huawei or end-to-end solution providers in the space.”Our niche focus and technological differentiation will help us carve a unique position for us in the market,” winds up Richard.

    
 mail this article    print this article    Show and Post Comment
  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
Kirusa’s newly launched InstaVoice ReachMe app provides unique telephony experience for users
95%+of the products delivered today by iVOOMi is made in India
A large proportion of our product and solution portfolio is directly relevant to 5G networks
RS Sharma on the status of Digital India
Cloud telephony is the best suited medium to reach out to the masses
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
3G, 4G to fuel MVAS growth
Introduction of data plans at the right price and packaging key to growth
Smartphones will be major catalyst for mobile advertising growth in India
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game