Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE

Interview

 
 



Kirusa’s newly launched InstaVoice ReachMe app provides unique telephony experience for users

Dr. Inderpal Singh Mumick
Founder, Chairman and CEO of Kirusa
 
  Manoj Gairola |  | 17/10/2018

1. A licensed operator can offer Internet Telephony service in India. In such a scenario, what is your strategy in India?

The recent approval by TRAI brings telecom operators at par with OTT providers. The stage is open for various innovations. Operators can provide cheaper calls by efficiently leveraging the internet and tackle underlying network costs. However, that is yet to happen,and the process would require multiple tests and trials.

On the other hand, our hybrid-OTT platform is a readymade solution that has been tried and tested across several countries.The key differentiator is that InstaVoice ReachMe doesn''t require both caller and recipient to have a particular app or network to connect. Unlike OTT apps, ReachMe comes in the outfit of a carrier’s brand, giving the subscribers an authentic brand experience.

2. Please elaborate more on ReachMe product and other products offered by you?

InstaVoice ReachMe fundamentally interconverts regular GSM and Voice-over-IP (VoIP) calls, using Kirusa’s proprietary voice technology.

• It enables users to make and receive calls over data or Wi-Fi, from their regular phone numbers.
• It disrupts the roaming industry, by providing an all-new way for carriers to offer roaming services to their customers, at dramatically cheaper rates.
• It allows users to experience the benefits of Wi-Fi calling – in cases of poor network but good internet. 
• It also provides a single platform for multiple numbers, giving users a SIM-less voice experience over the cloud and breaking traditional limitations of physical SIM cards.
• In case of an unconnected call, ReachMe activates voicemail and missed call alerts, also delivered over data.

Our other products include
• InstaVoice, a unique app-based call completion suite that bundles voicemails and missed calls, and helps mobile carriers monetize missed calls in their networks;
• Kirusa Konnect, a Communication Platform as a Service (CPaaS) for enterprises that helps bolster enterprise-audience engagement over mobile channels, and
• Kirusa Channels, a Celeb-fan engagement platform that offers users access to live voice blogs from their favorite celebrities, sports clubs, news portals, and other streams.

3. In how many countries are your services operating? What has been your experience in these markets? How many people are using? Which services are more successful?

Kirusa’s diverse solutions are deployed in 46 countries, with 50 mobile carrier partnerships in Africa, Asia, and LatAm, serving 100 million active mobile users, every month. Our platform has processed over 100 Billion calls thus far.

We rose to the scene as the inventor of Voice SMS. In terms of adoption, InstaVoice and Kirusa Channels are our most popular products, capturing large market shares in their respective segments. InstaVoice ReachMe, one of our newer solutions, was born as a result of our voice innovations and aspiration to disrupt the roaming market. The App is supported in 22 countries so far, and the response has been overwhelming. Users, as well as network carriers, have found resonance with the concept of its hybrid-OTT model.

4. What kind of revenue do you expect in India with these services? Will you sell directly to the customer or through an operator?

India is a country where more than 80 percent of the population spend time on their mobile phones. We have highly informed consumers with access to multiple touch-points. Considering these points, Kirusa is continually evaluating every development in the country’s telecom space.

Owing to the expensive roaming arrangements, a large portion of travelers are silent roamers – they use zero or minimal telecom services when they travel. This is an untapped opportunity, and we’re looking to create this piein India. I estimate this to be a billion dollar opportunity in the next 4-6 years.

In a country where people are open to solutions that can significantly improve calls without incurring huge expenses, we can expect them to embrace the ReachMe Solution.

The solution will be deployed via operator as a hybrid-OTT appwhich allows users to access traditional telco services over data while also increasing operator revenue. We have seen this model work well with our previous InstaVoice partnerships in India.

    
 mail this article    print this article    Show and Post Comment
  
Whitepaper
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more
Other interviews
95%+of the products delivered today by iVOOMi is made in India
A large proportion of our product and solution portfolio is directly relevant to 5G networks
RS Sharma on the status of Digital India
Cloud telephony is the best suited medium to reach out to the masses
"Smartphones have an integral part to play in the connected world of future"
“Domestic (Indian) brands are taking a larger share of the market every month”
“I do not expect much impact on tariff for consumers”
“We would be focusing on LTE 4G solutions in 2014 in India”
“We will start rolling out 4G LTE services by end of this financial year”
After advent of LTE technological innovation is much more challenging
“Our green technology can reduce diesel consumption by 56%”
“We expect 3G revenue contribution to be at par or exceed 2G revenue”
"We are strengthening our service capabilities in India"
“We partner with right technology and utilize our competitive advantage”
Indian VAS market is huge and effectively receptive
We are looking at growth in India
3G, 4G to fuel MVAS growth
Introduction of data plans at the right price and packaging key to growth
Smartphones will be major catalyst for mobile advertising growth in India
Despite challenges VAS market will continue to grow in India
Indo-US defense ties have created opportunities for T&M industry
3G penetration will help expand VAS market in India
ZTE has formed an enterprise solutions team for enterprise business in India
Telecom operators are looking forward to deploy green wireless solutions
Our value proposition to hotels has been well accepted
Effective mobile campaign management can boost operator’s business
Interpreting and analyzing data is vital for successful business
Unified Communications is transforming India Inc
Bill shock makes 90% Indians switch off data connection
LTE will ensure lower capital investment
'We need to come quickly to LTE': J S Sarma
'Corporate war fueling 2G controversy:’ A Raja
Ruckus Wireless’ WBA solution promises cost effective alternative to WiMAX in urban areas
Mobile data services the new opportunity for Indian operators to increase ARPU feels Comverse
Capgemini foresees huge scope for engagement with Indian Mobile Operators to drive Rural uptake
“Waiting for competition to tap the $ 150 mn agri-info MVAS market along with us”: RML
“Already serving more than 657 mn ad displays monthly in India over mobile web”: Admob
“Our international reach will be our main differentiator for mobile financial services,” says Roamware
Sterlite Technologies plans multi-fold organic growth to break into the global top league
Entry of 3G will make Broadband Services more appealing in India, says NSN
Picocell as a tool for Customer Retention, the ip.access way
WiMAX not a 4G technology, only LTE is, says Ericsson CTO
No business case for WiMAX in rural India….definitely not, says Qualcomm India
Delta carving out differentiation around Green Quotient of its telecom site power solutions
TI’s new chip makes way for Smaller, Denser, Cost-effective wireless base station design
Qualcomm India: “Well-positioned to serve both GSM & CDMA operators for 3G migration”
UTStarcom: IPTV far more relevant technology to India than any other market in the world
“Decision to foray into CDMA space is with an eye on data services” says Sistema Shyam’s CEO
‘Fixedline infrastructure can never deliver broadband across India’ says GSMA Director
Loop Mobile: Engaging and then exciting our subscribers is the core focus of all our communication initiatives
With voice being commoditised, SMS set to assume greater role, foresees Tekelec
"The race is still anybody's to win in the mobile browser market," declares BOLT
“WiMAX has seen very good traction and adoption in India”, says Tata Elxsi
“.tel is the biggest innovation in the internet”
India’s largest mall on your mobile: ngpay
Economic slowdown has no impact on Airtel, says Akhil Gupta
Synchronica fully supports legal interception unlike RIM, says CEO
Motorola says uniquely positioned to best serve critical technology demands of enterprises in India
Tandberg: Real value of video-conferencing solution should be measured on usability and benefits
DTH, WiMAX and Billing to be new focus areas for Oracle India
Wireline Services will bounce back, says Chairman MRO-TEK
Motorola well-positioned to play a major role in India’s next phase of growth, says Mohanty
Aircel will double its network by 2008 end
‘We are migrating to full IP Network’, says MTNL director (technical) Kuldip Singh
Sistema will offer competitive tariff, Mobile TV in India
Mobile TV is a distant dream in India
IT & BPO growth story will continue
Redefining rules of the game