“Asia Pacific is the prime testing ground for mobile healthcare. Asia is wired, adopts technologies faster than any other continents, and there are billions of dollars being pumped into the Asia healthcare industry to improve the current infrastructure,” says Mark Lee, Medtech Practice Head - Solidiance

SMS remains the undisputed VAS in the region with Philippines leading the way at an average SMS usage of 400 SMSes per month per user.

“Increasing mobile penetration along with the introduction and adoption of newer mobile technology in the region has made it impossible to ignore the potential of the medium as a marketing vehicle. Research has shown that mobile phone users are receptive to this application of the technology and the increasing use of feature-rich phones further indicates an openness toward using the device for different applications,” Dadwal concludes.