Tata Teleservices crossed the 50 million subscriber mark, another achievement for the firm which has emerged as the operators with the highest number of new subscriber additions for third consecutive month in October.

The company added 38.67 million new subscribers in the month and this follows 40.06 million added in August and 3.4 million added in September. The company’s aggressive price has helped it in roping in 10 million subscribers in three months.

“It is extremely gratifying to emerge for the third consecutive month as the top grosser in the industry in terms of net subscriber additions. Our net subscriber additions in October validate the efforts that have been put into making our network and services the best in the industry,” said Anil Sardana, Managing Director of Tata Teleservices Limited, said. “As mentioned, October is the third consecutive month that we have achieved the highest number of net subscriber additions, and we thank each one of our new and existing subscribers for showering so much love, affection and trust in us. This has far exceeded our expectations and motivates us to provide the best telecom experience to our customers—in keeping with our larger objective of achieving customer affection and delight,” he added.

The MD also took a dig at competitors as he said, “It is also gratifying to see most of the competition paying homage to our pioneering pay per use pricing paradigm by copying it—even though all of them have chosen to adopt it in small bits and pieces only. None of them have picked up the pay per use paradigm in its entirety, which is a pity because the Indian telecom subscriber is being deprived of full value for his or her money; and continues to pay for what he or she is not using.”

The company expects to witness more surge in subscriber addition when it will expand its footprint from 15 circles to 22 for its Tata DOCOMO branded GSM-based mobile services.