Bharti Airtel today published results of its first mobile phone usage survey, Airtel Mobitude 2009 which analyses all the content downloaded by an Airtel subscriber.

“Airtel Mobitude 2009 reflects the true choice of India. A mobile phone is considered by many as an intrinsic part of their daily life, be it a user in a small village or in a large town. It fulfils a consumer’s social and entertainment needs, from communicating with others, to downloading music, images and games,” said, Atul Bindal, President- Mobile Services, Bharti Airtel Ltd. He further added, “With over 116 million mobile users, Airtel is best positioned to highlight the preference and choice of India cutting across geographies, demographics, genre and age. Our consumer usage analysis has thrown up very interesting results that truly highlight what an Indian prefers across the length and breadth of India.”

Among the celebrities, Katrina Kaif and Aamir Khan are seen at the top for celebrity related content, ahead of Kareena Kapoor, Salman Khan and Shahrukh Khan. Airtel says subscribers also have a significant fonding for downloading Hollywood content.

200 million music downloads were witnessed during the year from Airtel subscribers.  Subscribers in Karnataka, Andhra Pradesh, Gujarat, Tamil Nadu, Maharashtra and Punjab are seen to be downloading music content. In these states, regional music is seen equally popular as compared to Bollywood music. Jab Dekho Phone Kar Dete Ho, an April Fool Joke is the most downloaded music ahead of Jai Ho of Slumdog Millionaire.

Users are seen sending maximum messages on New Year followed by Diwali, Dusshera and interestingly Friendship Day. Airtel will henceforth publish this survey on an annual basis at the end of year.