Idea Cellular has launched India’s first ever reality online show to demonstrate that networking on the internet can also help millions of people communicate with those speaking a different language, without actually knowing the language.

‘Idea Language Quest’ comprises of a range of online tasks and quizzes in different languages which participants would need to solve at every step of the game. The contest allows users to gather information from their network of friends, using various social media platforms like Facebook & Twitter.

Announcing the first ever Online Reality Show, Himanshu Kapania, Director – Operations, IDEA Cellular, said “Idea Language Champion offers a unique opportunity to the net-savvy Indian youth to network with friends and exhibit their social networking prowess in their quest to bridge the Language Barrier often faced by people in a multilingual country like India.”

The most ‘Liked’ and ‘Supported’ candidate, from this 5 day on-ground quest, will be crowned the winner of the Idea Language Quest. The winner will walk away with the Grand Prize of free return air tickets and hotel stay for 3N/4D for 2 people in Bangkok. Each of the 4 finalists will get free domestic return air tickets with 5 days hotel stay in the city where they traveled during their onground leg of the competition. Cleartrip, the travel partner for Idea Language Contest, will also offer discount vouchers worth Rs. 1000 each to registered users.