Comviva, a leading provider of mobile solutions beyond VAS, said on Friday that its cloud based messaging and data solution will soon go live globally.

This will allow medium/small sized operators in Latin America, Africa and South East Asia to soon experience Comviva’s cloud based messaging and data solution.

The company said that medium and small sized operators across US have already experienced business benefits of Comviva’s cloud based solutions through its technology partners since past 7 years

Comviva will use the cloud to reach out to small/medium sized operators and MVNOs to enhance their VAS infrastructure using an affordable pay-as-you-use model. Operators will be able to select services on demand, connect to their existing network infrastructure, and reduce turnaround time in delivering new services while giving them the ability to scale and grow as needed. Adding the Software as a Service (SaaS) approach to its existing delivery models allows Comviva to provide rapid and cost effective responses to the market challenges faced by operators.

 “The potential for the cloud model to simplify the operational life of the operator is immense. We introduced a cloud-based messaging platform for our customers as it can transform operator’s ability to respond to the market – without having to worry about lengthy ROI planning or CAPEX. This would enable innovation and revenue growth in the fast changing VAS space by moving the focus back to the consumer”, said Vikram Shanbhag, Vice President of Messaging Solutions, Comviva.

Comviva’s Messaging Solutions allows operators to choose from a wide range of text, USSD and multimedia applications to satisfy the evolving need of users. Mobile Data Solution deploys a range of techniques to compress and accelerate Internet traffic–using smart caching algorithms to handle the demands of video and P2P and optimizing bandwidth and hardware investment to significantly rationalize costs.