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Smartphones, tablets are still no match for television on news front: BBC World News Study
TT Correspondent |  |  29 Mar 2013

A study by BBC World News has debunked the impression or the possibility of smartphones or tablets weaning away viewers interested in news from the television.
According to the study done by InSites Consulting television continues to attract more people hunting for news than smartphone, tablets and PCs. People surveyed by it said that television is the most preferred medium for news which consume their 42 percent of their time while its counterparts- laptops, smartphones and tablets-account for 29%, 18% and 10% respectively.
More than 3,600 people who own these devices were surveyed in Australia, Singapore, India, the UAE, South Africa, Poland, Germany, France and the US.

Despite the clear lead that television, the report said that all the four mediums are more complementary in nature to each other than rivals.
"There's been speculation for years that mainstream uptake of smartphones, laptops and tablets will have a negative impact on television viewing, but this study has found that the four devices actually work well together, resulting in greater overall consumption rather than having a cannibalising effect," BBC Global News CEO Jim Egan said.

But one key finding of the study is that while smartphones and laptops keep people engaged during the working day, it is the television that attracts more people in the evening (prime time) when its viewership is higher by 50% than other devices.
In case of breaking news people first prefer the television and then turn to internet to gather more facts.
The study says that 83% people use laptops while watching television while 43 % of tablets owners said that rely more on television than they did five years back.   
National and international news get more attention from people (84 per cent and 82 per cent, respectively), than local news (79 per cent), according to the study.

In other news categories Financial and business news (61 per cent) are viewed more than t sports (56 per cent) and arts/entertainment news (43 per cent).

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29 Mar 2013(IST)  
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