The Minister for Information & Broadcasting Manish Tewari on Monday launched All India AIR News free SMS service. The service provides AIR news headlines free of cost to its subscribers on mobile telephones.

People willing to subscribe to the service can SMS “AIRNEWS <space> their name” to 08082080820.  They can also give a missed call to 08082080820 to subscribe to the service.  So far 2 lakh people have subscribed to the service.

The government had launched the SMS service six years back on  pilot basis. Tewari said that the service got good response and will soon touch the five lakh figure by the end September.

The minster also launched the online portal for the Bharat Nirman Campaign.  The online portal provides an interactive digital platform for the creative campaign on various schemes and programmes of the Bharat Nirman Campaign.

The initiative aimed at propagating the UPA government’s achievements keeping in view the upcoming Lok Sabha elections.

The digital platform is both in English and Hindi with creatives in 11 regional languages.  The portal enables the user to get information about the Bharat Nirman schemes at a single place.  It also has live integration with social media platforms such as Face Book, Twitter and You Tube.  The portal has apps for mobiles and tablets to provide easy reading.