Vodafone on Thursday announced that its India service revenue saw a decline of  2% to 937 million pounds (about Rs 9,541 crore) during the three months ended December 31.
 
It however reported 13.2% increase in service revenue on organic basis driven by continued customer growth, higher voice usage, improved voice pricing and increased data usage.
 
Mobile customers increased by 4.9 million during the quarter giving a closing customer base of 160.4 million at 31 December 2013, up 8.8% on last year. 
 
Data usage grew 117%, primarily due to a 38% increase in mobile internet users and a 65% increase in usage per customer. At 31 December 2013 active data customers totalled 45.7 million, including 5.2 million 3G subscribers.
 
The Vodafone group’s service revenue declined 4.8 per cent year-on-year to £9.85 billion, due to a fall of 9.6 per cent in revenue from the European market. During the quarter, about 66 per cent of the Group’s revenue was accounted for by its operations in Europe.
 
Vittorio Colao, Chief Executive, said “Our emerging market businesses are growing strongly, supported by consistent execution and accelerating demand for data. In Europe, conditions are still difficult, and we continue to mitigate these challenges through on-going improvements to our operating model and cost efficiency”.