Leading telecom service provider, Bharti Airtel and Europe''s leading football club, Manchester United have entered into an association which will enable the operators to offer exclusive content related to the club to its subscribers. Also Airtel subscribers will get an opportunity to participate in the Manchester United Soccer Schools program. Some of the other contests will also allow subscribers to watch football matches at Old Trafford and travel to Europe to watch Manchester's UEFA matches.

“We are very excited to partner with Manchester United, a powerful global brand with huge following across the world and in India.” said Sanjay Kapoor, Deputy CEO, Bharti Airtel. He added “Football is definitely seeing a growing interest amongst the young population in India. Therefore, we are making a pioneering effort to bring to them rich football content on their mobiles, a fantastic opportunity to be part of the world’s leading football club through participation in soccer schools, and also an opportunity to watch football matches across Europe.”