Sprint Nextel will sell Samsung’s handsets sporting the sophisticated AM-OLED (Active Matrix Organic Light Emitting Diode) display technology, an upcoming technology that the company is pushing for mobile handsets, to bring out better battery life and advanced video and photo images, said the company executives.

To begin with, Sprint will incorporate the technology in its more expensive phones that have video capabilities as the costs of manufacturing the technology is quite high, said David Owens.

“That'''s typically more in a high-end phone ... It won't be across the portfolio,” said Owens.

According to a Samsung executive, the company will start rolling out AM-OLED device in the fourth quarter.

As of now, the Samsung Impression, sold by AT&T Inc, is the only AM-OLED Samsung phone available in the US market.

Separately, Sprint said it will also sell another Samsung phone, the Reclaim which includes bioplastic materials and uses a charger that beeps when the phone is recharged so the user can unplug it to avoid wasting power.