Content and business model protection solution provider, Irdeto today said that its conditional access system helped Sun TV Group’s Sun Direct, notch up 3.1 million new subscribers for its DTH services within two years of launch.

“Sun Direct’s subscriber base has reached 3.8 million by July this year,” stated Tony D’Silva, COO, Sun Direct. “We have been able to successfully manage the speed and scale of our rapid growth by relying on Irdeto’s solution to enable new revenue streams to be developed and to secure our new offerings and applications.” “We look forward to expanding our partnership with Irdeto as we continue our aggressive growth plans. Sun Direct expects to expand its customer base to 10 million by 2011.”

“Irdeto’s tremendous growth in the Asia Pacific region over the past year is enhanced by our partnerships with top-tier market leaders such as Sun TV and Sun Direct. We are delighted that our strategy to provide innovative solutions that meet the demands of key customers focused on building the base and delivering services and applications to their consumers has yielded excellent outcomes. We congratulate Sun Direct for its latest recognition by CEAMA as India’s fastest-growing DTH player,” said Graham Kill, CEO of Irdeto.