Morocco-based Maroc Telecom launched mobile payment services branded as ‘Mobi Cash’ in technical tie-up with India’s Comviva.

“Maroc Telecom is continuously launching new, innovative services that enhance people’s lives. Mobi Cash marks a major step in bringing greater financial convenience to our customers by enabling remittances over the mobile handset. We see great potential for mobile commerce.” remarked Ibrahim Boudaoud, Marketing Director, Maroc Telecom

“Mobile financial services are set to transform people’s lives and as a pioneer in the mobile money space, we are very pleased to be a partner to Maroc Telecom with the Mobi Cash service – which marks a first in the Moroccan market. With our widely-deployed mobiquity™ suite powering the Mobi Cash service, we believe many Maroc Telecom subscribers will enjoy their first experience of mobile finance and become frequent users of the Mobi Cash service,” commented Manoranjan Mohapatra, CEO, Comviva.

Comviva’s mCommerce solution named as mobiquity promises to support services such as mobile banking, mobile wallet and mobile payment services.

“Mobile telephony is redefining the world of commerce and impacting the way in which consumers pay for goods and services and carry out financial and banking transactions. We are focusing strongly on delivering mCommerce solutions for the rapidly growing markets, as demand for transformational mobile financial services is significant,” commented Sabri Amireh, Vice President, MENA Region, Comviva.