VAS enabler, Comviva has enabled a unique feature for Bharti Airtel’s DTH service subscribers allowing them to record live TV though the use of mobile handset.

The solution provides a GUI of the Electronic Program Guide (EPG) on mobile for Airtel digital TV subscribers. Users can also recommend a program to friends as well as view their account balance.

Comviva says it made use of two of its products, Adagium A-Live, which is a carrier grade self care solution and WebAxn – a J2ME based client-server solution that helps deliver rich and engaging user experiences on a wide variety of handsets.

Speaking on the occasion Ajai Puri Director and CEO-DTH, Bharti Airtel said, “At Airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavors. Bring together the TV and the mobile screen, this product would be a lifestyle enabler that will significantly change TV viewing trends in India. The solution developed by Comviva is operator agnostic and can be accessed on over 225 popular Java, GPRS enabled devices. Comviva’s expertise in delivering carrier grade solutions helped Airtel digital TV create a clear differentiator in the personal video recorder (PVR) category in a very short time.”

Manoranjan Mohapatra, CEO, Comviva said, “Comviva believes in delivering innovative applications and easy-to-use services to its partners. We are delighted that Airtel has adopted this unique solution to enhance their customers’ service experience and bring greater convenience to their daily lives. Comviva, with its extensive experience in developing innovative mobile solutions that engage end-users, will continue to lead the market with solutions that go beyond VAS.”