Messaging and Communication Services solution provider, ValueFirst announce investment in online and mobile entertainment portal, Indyarocks. The developments marks the fourth time, Valuefirst has invested in some firm in the last 8 months.

ValueFirst is aiming to increase presence in the digital space as it feels that in the near future the advertising industry will shift focus to the digital medium.

ValueFirst Group COO, Kumar Apporv said on the acquisition, “We are very excited with this investment as it strengthens our presence in the online and sms media segments. ValueFirst group is already a leader in the enterprise and communication service space and we want to also dominate the media space on the mobile, starting with SMS. SMS monetization is finally picking is finally picking up in India, and SpotOn our mobile marketing subsidiary, which is a SMS ad network is doing extremely well. A couple of months back we acquired majority stake in tagg.in with a view to building more communities, and increasing sms inventory. Indyarocks is a leading social networking site, that is already revenue positive with a cult following and this investment will help them get explosive growth in the next couple of months and at the same time help SpotOn get more and more inventory to monetize”

Indyarocks CEO, Kalyan Manyam said "Indyarocks has been a pioneer in the integrated Online and mobile networking space. 2010 will see Indyarocks launching new large scale initiatives in the mobile arena and our relationship with ValueFirst will help us exe same successfully and aggressively".