Samsung Electronics launched two new smartphone mobile phone models in the Indian market as part of its focus to concentrate more on this segment.

The two models launched are '''Wave' and 'Galaxy S' priced at Rs.19,100 and Rs.31,500 respectively. The Galaxy S is based on Android operating system while the Wave is based on Samsung’s own BADA operating system.

Speaking at the launch, stated Mr J.S. Shin, President and CEO, Samsung South West Asia, said, "Consumers today relate to their mobiles as communication hubs - as personal gateways to communicate with friends, family and the world at large. The smartphone era is here and we at Samsung, are committed to making smart phones available for everyone. Samsung 'Bada', our new mobile platform is the key driver for our global smart phone strategy."

According to Mr Ranjit Yadav, Director - Mobile and IT, Samsung Electronics, "We have been focusing more on open OS mobiles recently since many key characteristics of smart phones are becoming more and more important, especially mobile Internet, messaging features, strong third party applications and flexibility for customisation. In the open OS area, our strategy is to be there with whatever customers want. That is the reason we are offering mobiles based on the Android, Windows and now 'bada' platform in the Indian market."