  Flytxt, a mobile marketing and advertising technology company on Monday joined hands with yuMobile to deploy its integrated carrier class mobile marketing software platform NEON on its network in Kenya.
NEON, a 3rd generation marketing platform for mobile operators is built on Flytxt’s decade long experience in mobile marketing and advertising industry.
The integration of Flytxt’s Solution to its network will enable yuMobile to offer on time, contextual and relevant promotions leading to highly personalized marketing messages and in extending greater value to its rapidly increasing subscriber base.
Flytxt’s platform enables operators to generate incremental revenue by allowing them to conduct personalized customer engagement campaigns.
“With Flytxt solution, we will only take a step forward in that direction and we are confident that our subscribers will be able to derive maximum benefits from our specially crafted offers for them, which means ‘Right product for Right Customer”, said Balaji Srinivasan, Head of Marketing of yuMobile.
Speaking on the new customer acquisition, Dr. Vinod Vasudevan, Group CEO, Flytxt, said, “We are confident that our solution and our product consulting experts will deliver incremental revenues for yuMobile.” |