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Flytxt, MARA-ISON team up for mobile advertising business in Africa
TT Correspondent |  |  29 Nov 2011

Flytxt, the provider of global advertising solutions, has partnered with MARA-ISON to offer its services throughout Africa, the world''s fastest-growing mobile market.

Estimates suggest that Africa, whose combined economy is bigger than either India or Brazil, will add more than 200 million new consumers by 2015, increasing the need for companies and brands to  leverage mobile as a channel to identify and interact with their potential consumer.

"Our solutions will help mobile operators as well as advertisers carry out high ROI mobile advertising campaigns with zero SPAM and without invading privacy," said Dr. Vinod Vasudevan, CEO of Flytxt. To date Flytxt has enabled more than 50,000 mobile marketing campaigns across three continents, including Asia and Europe. 

“Africa represents a huge opportunity for advertisers, who are constantly searching for innovative and more accurate ways of identifying and marketing to their audiences. Flytxt, brings such proven technology to the market,” added Dr Vinod Vasudevan at the partnership signing.

MARA-ISON's network in Africa will augment Flytxt’s service delivery capabilities that, among other things, include converting mobile operators' subscriber touch-points into premium ad media opportunities.

"Flytxt’s has a unique and innovative offering for the mobile marketing and advertising space," said Bill Crawley, Managing Director, MARA-ISON. "We see significant demand for this type of leading edge solution and we are thrilled to be partnering with Flytxt."

The tie-up will enable the mutual development of the partners across mobile operators and brands alike.

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29 Nov 2011(IST)  
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