Bharti Airtel launched a new VAS, ‘Live Arti’ which as the name suggests will offer daily live prayers from popular holy places of worship on to mobile phones. The popular shrines covered under the service include Tirupati Balaji, Sidhi Vinayak, Shirdi Sai Baba and Bangla Sahib. Later on shrines such as Golden Temple, Vaishno Devi, Kashi Vishawanath, Har Ki Podi, Nathdwara, Patna Sahib Gurudwara, and Puri Jagannath will be included.

Airtel subscribers can avail the services by calling 55222. There is a one-time membership fee of Rs.5 applicable on the service and thereafter a daily subscription fee of Rs.2 per shrine will be applicable.

Announcing the launch of the service, Mr. Shireesh Joshi, Director-Marketing, Mobile Services, Bharti Airtel said, “Airtel continues to innovate and bridge barriers through technology. Airtel Live Aarti is yet another initiative in this direction. Devotees across India can now listen to Aartis - LIVE from some of the holiest places of worship in India. This is a great demonstration of how technology can bridge physical distances and bringing experiences – emotional and spiritual – on the mobile at the click of a button.”

On Live Aarti, Airtel customers can listen to the Kalyanotsayam Live Tirumala, Arjita Brahmotsavan and Sahasra Depalankarana from Tirupati Balaji; Kaakad Aarti and Shaam ki Aarti  from Sidhi Vinayak and Kaakad Aarti, Abhishek and Satyanarayan Puja from Shirdi Sai Baba.